About Us

At the heart of our BRAND CRYSTAL, we are “Practical Visionaries”.  We are strategic, creative, and practical thinkers who will empower you to make the right choices to keep you ahead of the competition and realize positive ROI.

Allan DeYoung, Strategy Director and Moderator

Allan DeYoung

Allan has over 20 years of experience in branding and marketing research, from both client and agency sides.

Allan has managed and personally used quantitative and qualitative methodologies (both in person & online): idea generation, segmentation, choice modeling, concept & message testing, product innovation, path-to-purchase mapping, secret shopper analysis, website/app usability testing, and social media mining. He also enjoys being professional focus group moderator and has developed several proprietary brand evaluation tools.

Allan was formerly Vice President, Product Innovation & CPG Shopper Insights at Kantar; Vice President, Brand Strategy & Research at TippingSprung (a branding, marketing, and innovation consultancy). As a partner and moderator, he was instrumental in establishing Socioscan USA Research. At HBO and Time Magazine, he was a hands-on marketing manager. Also, Allan has excelled as a User Experience designer at iXL and a management consultant at Booz, Allen & Hamilton.

Allan earned a MBA in Marketing from Northwestern University’s Kellogg Business School, and a Political Science degree from Princeton University.

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