Allan is well-versed in specialized techniques for eliciting reactions to all types of stimuli and for probing beyond the expected. As a result of the insights gained, clients have a clear set of action steps necessary to accelerate the path between great ideas and compelling products/services and communications.
It has been his pleasure working with many leading and start-up brands in the Consumer Packaged Goods, Financial Services, Media & Entertainment, Non-profit, Telecommunications, and Travel industries. All types of focus group participants and one-on-one interviewees including consumers, business professionals, engineers, executives have enjoyed their experience while “baring their souls”.
AREAS OF EXPERIENCE
- Autos
- Beer
- Beverages
- Camping
- Catalogs: travel
- Catalogs: music
- Charities
- Child care / au pair
- Education / Study Abroad
- Financial Services
- Government
- Magazines
- Museums
- Residential homes
- Resorts
- Scouting
- Snacks
- Sports
- Stationery
- Technology
- Telecommunications
- Television programming
- Travel
- Weight loss