About Us

At the heart of our BRAND CRYSTAL, we are “Practical Visionaries”.  We are strategic, creative, and practical thinkers who will empower you to make the right choices to keep you ahead of the competition and realize positive ROI.

Allan DeYoung, Strategy Director and Moderator

Allan has over 20 years of experience in branding and marketing research, from both client and agency sides.

Allan has managed and personally used a range of tools including conducting both in person & online: idea generation, creative testing (positioning, logo, naming, tagline, concept, ad, messaging), product (form, function, on pack messaging) evaluation, ethnographies, path-to-purchase & attribution mapping, secret shopper analysis, website/app usability testing, social media mining.  Quantitative studies include Awareness & Understanding, Brand/Ad Trackers, product/experience testing, digital/mobile usability, and creative testing.

Allan was formerly Vice President, Client Development & Success at Kantar/TNS (global shopper marketing agency) and TippingSprung (branding, marketing, and innovation consultancy). As a partner and moderator, he was instrumental in establishing Socioscan USA Research. At HBO and Time Magazine, he was a hands-on marketing manager. Also, Allan has excelled as a User Experience designer at Razorfish and a management consultant at Booz, Allen & Hamilton.

Allan earned a MBA in Marketing from Northwestern University’s Kellogg Business School, and a Political Science degree from Princeton University.

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