Tropicana: New Coke Redux
The recent failure of the re-designed Tropicana Pure Premium orange juice carton reminded me of the New Coke about-face. I find it amusing that PepsiCo—the conglomerate that includes the Tropicana brand—did not learn from Coca-Cola’s mistakes. Especially since each product is considered “The Real Thing” in their category. Both companies conducted research and claimed that the findings